About Cord Promotions
Cord has been interacting with consumers for over 25 years on behalf of some of the biggest brands in the industry…. So we should know what we are doing by now!
In that time we have remained independent and are proud that it ensures our creativity is not stifled, we can be more flexible and have some fun along the way.
We are genuinely proud of the clients we have helped, we value (and strive to add yet more to) their brand as much as they do. Working with big brands we know the effort and cost that has gone into building the brand. Equally, we appreciate the trust that is being put in us to represent their brand and ultimately provide a positive and lasting experience for consumers who come into contact with it through us.
In our time we have seen significant changes to the retail landscape and customers now have a huge (and often confusing) choice of brands and products.
Two things have not changed though: most people ideally want to try something before they buy it. Secondly, if they decide to buy then they want to be able to find it when they get to the store ……… That´s where we come in!
The Team
We are without doubt a ´people´ business in the truest sense!
Cord has a great team of promotional staff who love what they do and work locally and know events and stores in their area. Our ´local´ teams are managed by a local Area Supervisor who selects members based on their experience in a product category and expertise covering promotional sampling & selling, merchandising and consumer interaction.
Our Head Office Logistics team undertake venue selection, events research, store booking and journey planning. Along with this they undertake post activity data collection and reporting on such metrics as samples issued, sales achieved (epos data wherever possible), money off coupons issued, on-shelf availability, stock position as well as qualitative information on supply chain & consumer response .
Our experienced Account Managers will take full control of your activity from concept to completion. Most have worked within the industry or other agency sectors and even client-side, which gives us a greater understanding of what your needs are. They will liaise with our creative and stand design team to ensure cohesion with your above the line campaigns and ensuring an impactful and memorable experience of your brand. At the end of every activity they will give you a full appraisal of how it went, the specific results and what learnings and opportunities can be identified.
Operations Managers ensure the stands, product and equipment are all selected from our warehouse and transported to the event/store and set up in the best location, safely and effectively. They then oversee the staff to ensure high standards of performance and achievement to target as well as liaison with local store management.
