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Cord have introduced Patron White Spirit to the world famous Henley Festival. 7th - 11th July which involves sponsoring the newly refurbished Water Pavilion which will be the cool place for people to sit back, relax, take in the atmosphere and enjoy specially created cocktails for the festival.
Cord are coordinating all activity.
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This Spring Cord gave over 200,000 consumers the opportunity to discover their favourite Uncle Ben’s rices and sauces. Four different dishes were sampled at any one time so consumers could mix and match to find their perfect way to make tea time with Uncle Ben’s.
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In December we introduced an old favourite to a new audience with the classic Warninks Snowball proving to be a great hit with visitors to the Taste of Christmas at the London, ExCel.We also sampled and sold the exclusive De Kuyper Cherry Brandy XO, only available at the show and Harvey Nichols. At £25 per 50cl it sold well as an indulgent Christmas luxury or a gift for someone special.
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Once again Cord exhibited Stone’s Ginger Wine at the BBC Good Food Show at the NEC, B’ham and once a new record was achieved for sampling and sales volume. A thoroughly enjoyable week found regular show visitors approaching the stand for their fix of Stone’s Ginger Wine and stocking up for the festive season at the special show offer price.
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Cord helped launch SMA Growing Up milk in October. 9,000 goody bags were distributed in-store with coupons to aid purchase and an SMA bib to aid cleanliness!
