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Mateus Rosé took part in the Thames Festival in September offering samples of each of the three variants in the range to consumers including their newest sparkling Brut Rosé.The show attracted 850,000 visitors making it the perfect to hold the ‘biggest cheers’ ever. Consumers purchased a glass of wine, sat and relaxed around the stand enjoying the atmosphere and music.
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Cord went retro at the Goodwood Revival Meeting in September helping Hendrick’s to sample and sell their “most unusual” gin to the enthusiastic visitors. A truly spiffing time was had by all!
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Cord took New Covent Garden soup to the highly prestigious Hampton Court Flower Show in July. 80,000 visitors were sampled with fresh soups and a yummy 3 Bean Tostada in surroundings almost as natural and fresh as the samples themselves!
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To support their top 50 stores at the start of the Summer sale Focus chose Live On-Air radio. The campaign featured on-air coverage detailing the great offers and store locations. Each store also received a promotional visit from their local radio “jeep crew” to play the “Garden Value Challenge” and win Focus vouchers. A great way to “focus” customers minds!
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Fancy seeing a muscle man in tight pants whilst shopping? Sorry not a real one! To build awareness of Wagon Wheels on pack offer with WWE we took a life size cut out of “Triple H” on a tour of stores across the UK. Consumers had their pictures taken and were featured on radio station web site galleries plus radio competitions gave listeners the chance to win great WWE merchandise. A real “smackdown” for Wagon Wheels!
