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Once again Cord returns to Henley Royal Regatta, this time sampling Appleton Rum with two great Cocktails – Cranberry Cooler with Ocean Spray and Jamaican Mule. Cord were also working with Unilever distributing samples of the Vaseline for Men skincare range capitalising on the brands association with Olympic rower James Cracknell.
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The exciting Uncle Ben’s Stir Fry Sauce campaign was launched over a four-week period during the run-up to Chinese New Year 2008. Sainsbury's and Tesco consumers were given the opportunity to sample Uncle Ben’s delicious Stir Fry Sauce with rice and vegetables, bringing the product to the front of people’s minds with a distinctive, high impact, branded stand located in the stores foyers.
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Magazine article written by Richard Finch.
Taken from Field Marketing magazine (Autumn 2007 - Volume 4 - Issue 3)
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New Covent Garden Soup Co retained Cord to help them raise brand awareness and sample consumers at a number of high profile horticultural events including Hampton Court Flower show. Cord were asked to review their current sampling cart, with a view to reproducing a more modern feel and enhancing the brand image. The end result was to design and produce a new lightweight cart with modern imagery along with a sales display cart to show the whole New Covent Garden range.
At the Norfolk show, New Covent Garden won a Gold award for the best stand and most inviting atmosphere.
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Cord Promotions is undertaking roadshow and sampling activity on behalf of sugar alternative Splenda. EVENT MAGAZINE – APRIL 2007 ISSUE
An initial six-week activity kicked off on 28 February at Sainsbury’s, Tesco and Asda. Splenda marketing manager Abigail Storms said: “It was more of a roadshow than sampling as shoppers entered an event space featuring a plasma screen with a video of Antony Worrall Thompson cooking recipes with Splenda.”
The roadshow will visit 13 events such as the BBC Good Food Summer Festival at the NEC and the National Amateur Gardening Show at the Bath and West Showground.
