Live On-Air
Live On-Air is a USP for Cord in which we have over 25 years experience but more importantly it is a very effective way of raising awareness of your brand, especially when linked to sampling or experiential activity.
It ’s not about playing adverts, it ’s about targeting radio stations and presenters with an affinity to your brand where they in effect ‘endorse your product through sampling on air and driving potential consumers right to where your activity is happening.
Below is an example of the style of coverage we can achieve, just click to play:
Having the local radio jeep crew turn up at your activity and participate with a live transmission will create fantastic theatre. We can include on-air promotions, driving traffic to your website through a highly branded competition micro site.
You will be surprised as to how cost effective Live On-Air can be. We deal directly with all the radio stations and negotiate on your behalf rather than through a media buying house. This enables us to utilise their local knowledge to be at the best event, the busiest store or the highest footfall precinct.
Our experienced staff will profile the stations, agree the level of support, write the scripts and brief the presenters to ensure the OTH (opportunities to hear) are maximised.
