Reporting
We are passionate about what we do and want to be seen to add value, equally it is important to feed back on activities and evaluate results and learnings. Consequently, your dedicated Account Manager will provide weekly updates plus a full face to face end of campaign report covering a range of measures depending upon the activity such as:
- Samples issued
- Sales uplift
- Money off vouchers issued
- Units Merchandised
- Redemptions
- Penetration of Event visitors
- Days sales uplift versus previous and subsequent weeks
- Supply chain issues
- Consumer feedback
- On-shelf/off-shelf availability
- Discretionary space/displays gained
- …. And many other metrics
We use store epos data, physical stock counts, NCH redemption, Litmus reports as well as specific feedback from our Operations Managers.
